Pay Transparency

Visual system

From Pay Transparency Campaign Messaging:

“Taking a proactive approach to pay transparency enables modern, people-first businesses like yours to differentiate themselves in a tight labor market, retain top talent, and lead in the future of work. Bob offers a powerful, flexible HR solution that allows you to accurately price jobs, make smart compensation decisions, assess gaps, and confidently communicate about pay - all while staying on top of changing regulations.”

Visual Inspo

The “wipe” graphic as a metaphor 

The “wipe” graphic as a metaphor 

We help customers uncover the steps to building a modern, people first business with this unique graphic representing pay transparency.

L-100 The challenge

This is the first step in the target audience’s journey in learning about pay transparency. As such, the background to the images are solid and we are using swoosh as a revealing / exposing element. This step has the least revealed as the target audience 
is only just starting to get exposed to the subject.

L-200 The solution

The second step of the journey goes deeper into the subject of pay transparency. Therefore, we are revealing more layers of the image (making it more transparent) and showing the background. We are also starting to move the person a bit outside of the swoosh to show her progress. Additionally, we’re adding in touches of brand illustrations and color to connect to company culture.

L-300 How Bob helps


For the last step in the journey, the main character is in the foreground, outside of the swoosh. We have kept some of the illustrations from L-200 and added in product elements to now connect the full story to Bob. This shows her as the most empowered version of herself in this journey.