Bob Learning
Creative campaign
Learning is a module in Bob dedicated to employee learning.
For this campaign, I developed a creative concept to introduce Bob's Learning module to the world in an engaging and impactful way.
I designed three key elements that reflect the impact of ‘Learning’ while aligning with HiBob’s brand values of being human, organic, and modern.
Design elements
Design elements
Retention – symbolized by flowers and greenery, reflecting growth and development in a natural, human-centered way.
Lifecycle – is represented by woodcut textures, symbolizing the continuous growth of both the business and its employees through learning. Like the rings of a tree that signify years of growth, an integrated LMS module adds layers of progress, fostering organizational and individual success.
People data – Emphasizing that the learning module enhances employee retention and is a crucial driver of business growth, bridging modern analytics with human-focused outcomes.
L100 marks the start of the target audience's journey in exploring LMS. The background is intentionally dark and reflects the pain of the skills gap, while the disrupted graph line symbolizes stalled growth. An animated CTA button adds interaction, drawing attention to our campaign's core message: click and learn how.
L 100
L200 represents the next step in the journey, delving deeper into the value of learning. The lighter background signifies an awakening to growth, while the leaf symbolizes the start of progress, enhancing the concept of growth without being too overpowering. The animated CTA button, with its contrasting color, draws attention and encourages engagement.
L 200
L300 represents the final step in the journey, showcasing the lightest background from our brand palette. All of Bob's elements in the learning module come together here, as this is the moment to present Bob as the solution the audience has been seeking. Greenery and flowers emerging from the laptop symbolize growth—for employees using Bob and for the business as a whole.
