From Wellbeing HR to Wellspire: Building a Brand with Purpose
Led the rebranding process from naming research and development to visual identity design. Created the Wellspire name, a meaningful logo, and a flexible colour system for the brand's three offerings. The collaboration later expanded into ongoing design support across digital, social, and marketing materials.
The process began with naming research across different industries, looking beyond the traditional HR and wellbeing space.
The goal was to find a name that felt approachable, optimistic, and human, while leaving room for the business to grow.
From three shortlisted options, Wellspire was chosen — a blend of Wellbeing and Inspire, reflecting the company's mission to inspire organisations and equip them with the knowledge and tools to support employee wellbeing.
The Symbol
Inspired by the overlapping circular forms often associated with mindfulness and balance, the logo brings together three circles representing Wellspire's core offerings: programs, community, and its digital platform.
Together, these shapes form a distinctive W with a heart, connecting the brand's name with its human-first approach to wellbeing.
Moving away from conventional HR and tech aesthetics, the colour palette was designed to feel warm, expressive, and approachable.
Each of Wellspire's three offerings has its own distinct colour family, combining contrasting yet complementary tones to create a flexible system that feels both individual and cohesive.
The rounded curves of the W became the foundation for a playful visual language.
By transforming the symbol into soft, organic shapes, the identity extends naturally across different layouts and applications, adding flexibility and personality while keeping the brand recognisable.
