Building a Scalable Event Design Framework at HiBob
Every time a new event came up, we were starting from zero — different booths, different vendors, and no shared system. I took the lead in building a flexible, scalable event design framework that changed how we planned and executed events across all regions.
At HiBob, a rapidly growing SaaS company, I led the creation of a modular, scalable event design system used across global offices. Our goal was to streamline event branding while empowering local teams to produce high-impact, on-brand booths quickly and efficiently. This initiative reduced design delivery time, improved brand consistency, and enabled better collaboration between marketing, design, and regional teams.
The Challenge
As HiBob scaled globally, event booths were designed independently across regions, leading to inconsistent branding, long approval cycles, and duplicated work.
I created a scalable event design system that brought consistency across markets while giving regional teams the flexibility to adapt locally.
Before: Every event started from scratch, with lengthy briefs that often included off-brand requests. Regional teams worked independently, resulting in inconsistent designs and duplicated effort.
After: We launched the HiBob Events Kit, a central hub of design guidelines, templates, mockups, and swag assets. It standardized visual hierarchy and messaging while giving regional teams the tools to work with local vendors using pre-approved, brand-aligned materials.
The system improved brand consistency across global events, ensuring every booth felt unmistakably HiBob regardless of location. It reduced design delivery time by eliminating repetitive work and minimizing revisions, while giving regional teams the flexibility to adapt for events of different sizes within a consistent framework. It also created a scalable foundation for future product launches and messaging updates without redesigning the entire booth experience.
