More Than a Ride: Building Stride’s Voice and Visuals

As the designer behind Stride’s rebrand, I defined the brand principles, created the logo, and built a scalable visual system that unified the product experience and elevated the company’s voice.

CLIENT

Stirde

CLIENT

Stirde

Role

Creative Lead

Role

Creative Lead

Service

Brand Strategy, UX UI Consultation

Service

Brand Strategy, UX UI Consultation

Yellow Flower

Into

Into

Stride is a mobile app that allows riders to earn travel and mobility discounts by sharing their opinions. By completing quick surveys and data tasks before or during their journey, riders unlock instant savings creating both a valuable data stream for buyers and a monetisation channel for mobility operators.

The Challenge

the main challenge was that the app’s visual identity felt random, not engaging, and didn’t stand out.
The team also felt like Stride was positioning itself as a new player in the market research field, and they wanted their new identity to reflect that ambition.

Strategic Approach

Strategic Approach

After reviewing competitors and similar companies in the industry, I began shaping Stride’s new visual identity.
My goal was to create strong, scalable brand and product assets that could serve as a solid foundation for the team to continue evolving even after my part of the project ended.Reusability was key, and everything I designed had to function as a reusable building block, not a one off execution.

Branding

Branding

Logo Design

The logo transforms the letter S into a flowing path, inspired by mobility journey maps. It represents movement, progress, and Stride's mission to turn every journey into value while remaining simple and recognizable across every touchpoint.

Visual Language

A cohesive visual system designed to create a consistent experience across both product and marketing.

Color palette
Vibrant, approachable colors balanced with neutral tones to create energy, trust, and clarity.

Typography
A bold, modern type system that keeps the brand clear, confident, and highly readable.

Illustration system
Two complementary illustration styles combine playful storytelling with clean geometric brand elements, creating a visual language that feels warm, memorable, and unmistakably Stride.

Logo Design

The logo transforms the letter S into a flowing path, inspired by mobility journey maps. It represents movement, progress, and Stride's mission to turn every journey into value while remaining simple and recognizable across every touchpoint.

Visual Language

A cohesive visual system designed to create a consistent experience across both product and marketing.

Color palette
Vibrant, approachable colors balanced with neutral tones to create energy, trust, and clarity.

Typography
A bold, modern type system that keeps the brand clear, confident, and highly readable.

Illustration system
Two complementary illustration styles combine playful storytelling with clean geometric brand elements, creating a visual language that feels warm, memorable, and unmistakably Stride.

The Outcome

The Outcome

The refreshed identity created a consistent and recognizable brand across all touchpoints. The new design system not only improved trust and clarity for users but also streamlined development, with reusable components and unified use of colors. This consistency allowed for faster iteration and a stronger foundation for future growth.

The refreshed identity created a consistent and recognizable brand across all touchpoints. The new design system not only improved trust and clarity for users but also streamlined development, with reusable components and unified use of colors. This consistency allowed for faster iteration and a stronger foundation for future growth.